Cookies and your choices
Last updated: 31 October 2026
This is the Cookies Policy for www.elizabeth-m.com (the "Site"), operated by ER Skin Specialists (“we”, “us” or “our”).
We use essential technologies to operate this website and protect its forms. Google Analytics is optional and loads only after you select Accept cookies in our cookie panel. Continuing to browse does not count as consent.
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, enhance functionality, and gather information about how the site is used.
Some cookies expire at the end of your browsing session (session cookies), while others remain on your device until you delete them or they expire (persistent cookies).
We use cookies on this Site to:
Ensure the website functions properly – for example, by enabling page navigation and access to secure areas of the website.
Remember your cookie choice on this browser using local storage for 180 days.
Understand website visits and interactions through Google Analytics, only with your permission.
Our current Analytics configuration does not enable Google advertising storage, Google signals or personalised advertising.
Some of these cookies are set by us, and others may be set by third-party services we use (such as analytics or booking systems).
Essential technologies support website security, administrator sign-in and gift-bag functionality. Cloudflare Turnstile checks browser and device signals to help protect our enquiry forms against automated spam.
Optional analytics: Google Analytics uses identifiers to distinguish browsers and measure visits, page views and interactions. This information is not described as fully anonymous. We do not send the contents of your enquiry, your name or your email address as analytics events.
The local-storage entry em-analytics-consent-v1 records whether analytics was accepted or rejected and when that choice expires. It is not sent to Google.
Google Analytics cookies include _ga and _ga_<identifier>. Their default expiry is two years and can be refreshed when you visit. Browser settings may shorten this period. You can withdraw consent before they expire.
Services used by this website include:
Google Analytics, for optional usage measurement. Information about Google cookies: https://support.google.com/analytics/answer/11397207
WordPress and WooCommerce, for website administration and gift-bag functionality. This WordPress website does not use Squarespace session tools.
Cloudflare Turnstile, for spam protection. Cloudflare explains the signals it processes and its privacy practices at https://www.cloudflare.com/turnstile-privacy-policy/
You can find out more about these services and their individual privacy policies on their websites.
You can accept or reject analytics without affecting access to the website or enquiry forms. Browser controls also let you delete cookies and local storage, although blocking essential technologies may affect some functions.
For more guidance, visit www.allaboutcookies.org or check your browser’s help section.
Select Cookie settings in the footer to change your choice. Rejecting analytics stops further tracking and removes accessible Google Analytics cookies set by this website. It does not delete information already received by Google.
We may update this Cookies Policy from time to time. Any changes will be posted on this page with an updated revision date. We recommend checking this page periodically to stay informed.
If you have any questions about our use of cookies, you can contact us here or via email at: liz@elizabeth-m.com